The Union Cycliste Internationale (UCI) and Tissot have solidified their Tissot UCI partnershipfor another decade, marking a significant milestone in the world of cycling sponsorship. Furthermore, this collaboration emphasizes the importance of precision in sports and highlights the emotional connection that cycling fosters among fans and brands alike.
A Deep-Rooted Commitment to Cycling
Since 1995, Tissot has been a steadfast ally of the UCI, showcasing its dedication to cycling in all its forms. Moreover, as the brand prepares to celebrate 30 years of partnership in 2025, it continues to play a pivotal role in the cycling community. In addition, Tissot’s status as a UCI World Cycling Partner since 2017 underlines its commitment to both historic and emerging cycling disciplines.
Tissot’s involvement reached new heights as the Main Partner of the inaugural UCI Cycling World Championships in 2023, an event that unified 13 World Championships into one occasion. Looking ahead, Tissot will maintain its role as Main Partner for future editions, including the 2027 event in Haute-Savoie, France, and the 2031 edition in Trentino, Italy. Additionally, this long-term vision illustrates Tissot’s strategic approach to sponsorship.
Precision and Innovation at the Core
In track cycling, where precision and reliability are paramount, Tissot stands out as the Official Timekeeper and Title Partner of the UCI Track World Championships. The brand’s commitment to innovation is evident in its support for the UCI Hour Record.
Tissot’s sponsorship extends beyond the track to various cycling disciplines, including road racing, mountain biking, BMX racing, and urban cycling. This comprehensive approach reinforces its brand identity as a leader in the cycling world.
Building a Legacy Through Community Engagement
The Tissot UCI partnership also emphasizes a commitment to community and development through the UCI Solidarity Programme. Tissot’s support for the UCI World Cycling Centre (WCC) in Aigle, Switzerland, by providing a state-of-the-art timing system, showcases its dedication to nurturing the next generation of cyclists.
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UCI President David Lappartient expressed his enthusiasm for the ongoing partnership, stating, “The UCI and Tissot are attached to both tradition and innovation, two areas which enable them to combine prestige, popularity and the conquest of new audiences.”
Conclusion: A Partnership Rooted in Passion and Precision
As we look forward to the next decade of collaboration between Tissot and the UCI, it’s clear that this partnership is about more than just timekeeping; it’s about shared values, mutual respect, and a passion for cycling. Tissot CEO Sylvain Dolla stated: “For Tissot, cycling is an integral part of its DNA and a source of inspiration for the creation of our watches.”
We eagerly anticipate the continued evolution of the Tissot UCI partnership and the developments it will bring to the sport we love.
Sources:
https://www.uci.org/pressrelease/the-uci-and-tissot-extend-partnership/2IUpN4kvQkmnmIruaIb55g
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