A new identity, a new bike sponsor and a rising star: how the NSN Cycling Team is shaping its next chapter.
The NSN Cycling Team made a significant splash with its recent kit reveal in Barcelona. The event featured football legend Andrés Iniesta and marked the start of a new era. It showcased the team’s fresh identity and highlighted its ambitions for the coming seasons. Formerly known as Israel Premier Tech, the NSN Cycling Team has undergone a major transformation. The team signed rising star Biniam Girmay and announced SCOTT as its new bike partner.
A New Era: The Team’s Transformation
The shift from Israel Premier Tech to the NSN Cycling Team marks a clear turning point for the organisation. A few weeks ago, the team was taken over by a new ownership group. It is led by international sports and entertainment company Never Say Never and the global investment platform Stoneweg. Cyclingnews and other cycling media outlets reported on this transition. Since the acquisition, the team has moved quickly to accelerate its rebuilding efforts.
From 2026 onward, the NSN Cycling Team will race under its new identity. The team will be registered in Switzerland but based in Spain. The rebranding signals a fresh start and shows the owners’ commitment to building a renewed WorldTour-level project.
Similar structural changes can be observed across several teams at the start of the new cycle, as reflected in the current overview of the current WorldTour team landscape for 2026.
SCOTT Becomes Official Bike Supplier of the NSN Cycling Team
SCOTT will supply the NSN Cycling Team with its latest road and time-trial bikes from 2026. The partnership marks SCOTT’s return to the WorldTour. It also shows the brand’s ambition to work closely with a developing top-tier team. Riders will race on the Foil RC and Plasma RC platforms.
They will use Syncros components and integrated technologies. Both sides stress that the partnership goes beyond equipment supply. Co-development, performance testing and innovation are key goals. With the team newly registered in Switzerland, the alignment with Swiss-founded SCOTT feels natural. Together, both partners aim for a long-term relationship focused on performance and product development.
Read also: Digital Sponsorship & Brand Activation: How Bike Brands Leverage Virtual Cycling Platforms
Biniam Girmay: A Rising Star Joins the Ranks
The addition of Biniam Girmay is a major milestone for the NSN Cycling Team. Girmay is known for his remarkable talent and consistent development. He brings new energy and visibility to the project. His signing aligns with the team’s goal to support young talent and strengthen its competitive position in the cycling world. Fans now look forward to Girmay’s next chapter as part of the NSN Cycling Team.
Conclusion: A Promising Future Ahead?
The new partnership between SCOTT and the NSN Cycling Team looks well aligned. A Swiss team and a Swiss-founded bike brand create a coherent setup. With Biniam Girmay, the team has a defining rider for the coming years. SCOTT brings credibility and technology, while NSN is building a modern and ambitious structure.
The public introduction of the project, however, was somewhat uneven. Some organisational questions remain open. The success of the project will depend less on the material and more on how quickly the NSN Cycling Team can create stability, clarity and continuity around Girmay and the wider roster.
For a broader market overview, see our analysis of cycling sponsorship in professional cycling.
Sources
https://nsncyclingteam.com/nsn-cycling-team-reveals-new-kit-and-season-objectives-in-barcelona/
https://nsncyclingteam.com/nsn-and-stoneweg-launch-the-nsn-cycling-team/
Lates Instagram posts
