This article analyses XDS Astana’s 2026 equipment partnerships with Magene, EKOÏ and TRiPEAK, and explains how the WorldTour team is structuring its technology, component and apparel sponsorship portfolio.
Three New Partners Join Kazakh WorldTour Team
The XDS Astana Team has announced partnerships with Magene, EKOÏ, and TRiPEAK for the 2026 season, adding Chinese technology, French apparel, and Taiwanese components to their equipment lineup. XDS Astana is one of several WorldTour teams updating their sponsorship and equipment structures ahead of the 2026 licence cycle.
At a glance: three new partners for XDS Astana
| Sponsor | Market | Country |
|---|---|---|
| Magene | Cycling technology (GPS computers, HRM, radar lights, trainers) | China |
| EKOÏ | Cycling apparel & eyewear | France |
| TRiPEAK | Performance components (ceramic bearings, drivetrain parts) | Taiwan ( |
The Magene Partnership: Smart Cycling Technology
Chinese cycling equipment brand Magene joins as a new partner starting January 1, 2026. Founded in 2015, Magene specializes in intelligent cycling solutions and now operates in over 100 countries.
The partnership will see Magene supply Smart GPS Bike Computers, Heart Rate Monitors, Smart Radar Tail Lights, and Smart Trainers to the team.
“We are very pleased to welcome Magene as a new partner of our team,” said Alexandr Vinokurov, General Manager of XDS Astana Team. “I believe that opening new horizons through a partnership with a WorldTour team will make this collaboration not only productive but truly successful.”
For Magene, the partnership offers WorldTour-level validation of its products. The company aims to use insights from professional racing to improve data accuracy, reliability, and intelligent training functionality.
EKOÏ: French Apparel and Eyewear
French brand EKOÏ becomes the official supplier of cycling kits and eyewear for the team. Founded in 2001, EKOÏ specializes in high-performance cycling apparel and accessories.
“XDS Astana Team embodies an offensive spirit and remarkable resilience at the highest global level. It is a team I truly admire,” said Jean-Christophe Rattel, founder of EKOÏ.
The partnership runs for three years, indicating a focus on sustained visibility throughout the WorldTour cycle.
TRiPEAK: Precision Components from Taiwan
Taiwanese brand TRiPEAK completes the partnership lineup, specializing in ceramic bearings and bicycle accessories. Founded in 2012 by Pony Ma, TRiPEAK has established itself as a growing company in the performance components sector.
TRiPEAK will supply ceramic bearings, bottom brackets, pulley wheels, and other bicycle accessories designed to enhance performance.
“After a successful 2025 season, we were aiming to continue our path of renewal, where every small detail matters and can influence the final result,” said Vinokurov. “In TRiPEAK, we found a partner that shares our ambition to keep progressing and delivers high-quality products whose impact is crucial in modern cycling, where even the smallest improvement can lead to big success.”
Pony Ma, CEO and Founder of TRiPEAK, emphasized the shared vision: “This collaboration reflects our constant ambition to excel in a world where every detail counts, together with a well-established team with which we share a common vision and ambition for the future.”
What the Partnership Mix Reveals
The three partnerships show how XDS Astana is structuring its equipment portfolio:
Technology Partner (Magene): Smart cycling computers, trainers, heart rate monitors, and safety equipment. Focus on data collection and training capabilities.
Component Partner (TRiPEAK): Ceramic bearings and drivetrain accessories. Emphasis on marginal gains through improved efficiency and reduced friction.
Apparel Partner (EKOÏ): Three-year commitment for team kits and eyewear. Provides consistent visibility throughout the WorldTour cycle.
The expanded portfolio reflects the growing complexity of technical and performance sponsorship structures in professional cycling.
A Broader Trend: Growing Presence of Asian Brands in WorldTour Equipment
The addition of Magene and TRiPEAK also reflects a broader trend in professional cycling: the increasing presence of Asian brands within WorldTour equipment portfolios. In recent seasons, this shift has been particularly visible in the road bike segment, where Chinese manufacturers have moved from OEM roles into headline sponsorship and naming rights positions.
Against this backdrop, XDS Astana’s 2026 partner mix fits into a wider pattern of Asian companies using WorldTour teams as platforms for global brand validation. Rather than focusing solely on cost or manufacturing scale, these brands increasingly emphasize technology, performance credibility and international visibility.
Strategic Alignment
All three partnerships share common themes that emerge from the official announcements:
Shared Ambition: Both Vinokurov and the partner brands repeatedly emphasize “shared vision,” “common ambition,” and “continuous improvement.”
Attention to Detail: TRiPEAK’s focus on “every small detail” and “smallest improvement” aligns with Vinokurov’s stated approach to team development.
Long-term Perspective: EKOÏ’s three-year commitment and references to “opening new horizons” suggest partnerships focused on sustained collaboration rather than short-term arrangements.
The Bottom Line
XDS Astana’s 2026 partnerships show a team assembling an equipment portfolio that balances different partner objectives. Technology and component suppliers gain WorldTour validation, while the apparel partner secures multi-year visibility.
For companies considering cycling sponsorship, these partnerships illustrate that WorldTour teams are open to brands from various markets, provided there is alignment on ambition and product quality.
The 2026 season will demonstrate how these partnerships perform in practice and whether the emphasis on “every small detail” translates into competitive results.
For a broader market overview, see our analysis of cycling sponsorship in professional cycling.
Sources:
https://xds-astana.com/en/news/details/?slug=tripeak—new-partner-of-xds-astana-team-9c915100
https://xds-astana.com/en/news/details/?slug=magene-to-partner-with-xds-astana-team-02f4c6ca
https://xds-astana.com/en/news/details/?slug=ekoi—new-partner-of-xds-astana-team-e6d89209
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