This page provides an overview of Tour de France sponsors for the 2026 season. It summarises publicly confirmed event partners of the Tour de France, organised by the Amaury Sport Organisation, as well as the title sponsors of the participating teams.
Information is based on official announcements and publicly available sources, and is updated throughout the season as new partnerships are confirmed.
For ongoing coverage of confirmed agreements and contract details, see our Tour de France Sponsorship Updates.
Official Tour de France Sponsors 2026
The Tour de France works with a defined portfolio of event-level partners across multiple categories. These partnerships support race operations, broadcast visibility, hospitality environments and on-site infrastructure.
For a broader sponsorship overview across professional cycling, see the Pro Cycling Sponsorship Overview 2026 (PDF).
Event sponsorship is typically structured in the following tiers:
Title Partner
The primary commercial partner of the event. This role usually includes integration into key leader jerseys and prominent branding across race assets and broadcast coverage.
Official Partners
Brands with race-wide visibility and category exclusivity. These partnerships commonly include roadside branding, media exposure and integration into official race environments.
Official Suppliers
Companies providing operational products, logistics or services required to deliver the event.
Technical Providers
Specialised partners responsible for systems such as timekeeping, digital services, data infrastructure or broadcast technology.
Selected Event Partners (2026)
The following examples illustrate confirmed event partners and their functional roles within the Tour ecosystem.
| Brand | Sector | Role within the Event |
|---|---|---|
| Škoda | Mobility & Automotive | Green jersey partner & official vehicle fleet |
| Continental | Bike & Equipment | Official tyre partner |
| LCL | Finance & Insurance | Yellow jersey partner |
| E.Leclerc | Retail & E-Commerce | Polka dot jersey partner |
| Krys | Retail & E-Commerce | White jersey partner |
| Tissot | Retail & E-Commerce | Official timekeeping partner |
| Vittel | Food & Beverage | On-course hydration partner |
| Santini | Bike & Equipment | Official race apparel partner |
This overview reflects publicly confirmed partnerships and does not claim to be exhaustive.
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Latest Sponsor Updates – 2026 Season
5 June 2026 — Teisseire Extends Tour de France Femmes Partnership Through 2029
French drinks brand Teisseire has renewed its partnership with the Tour de France Femmes avec Zwift through 2029. Official Partner and sponsor of the Prix de la Combativité since 2024, the brand extends a relationship that positions it directly alongside the race’s most aggressive riders — a commercially coherent long-term commitment for a brand with deep generational recognition in France.
3 June 2026 — McCain Becomes Official Fries of the Tour de France
Canadian frozen food brand McCain has signed a five-year partnership with the Tour de France, becoming the race’s official fries partner from 2026. Activation includes a food truck at the Barcelona Grand Départ, a second stop in Bordeaux during stage 7, co-branded packaging across seven retail products, and a six-week TV campaign in France — a consumer goods play built around the Tour’s mass domestic reach.
29 May 2026 — Tour de France Signs Three-Year Partnership with SNCF
The Tour de France and Tour de France Femmes avec Zwift have announced a three-year partnership with French national railway SNCF covering 2026 to 2028. Riders and team staff will travel by train before the race’s arrival in Paris, integrating the operator directly into the event’s logistics and sustainability ambitions.
19 May 2026 — 2028 Tour de France Grand Départ Confirmed in Reims
The 2028 Tour de France Grand Départ has been confirmed for Reims, with four opening stages crossing the Grand Est region from 24 to 27 June. The unusually early start date is a direct response to the Los Angeles Olympics, which begin on 14 July. It brings the race back to France after consecutive foreign starts in Barcelona and Edinburgh.
18 May 2026 — E.Leclerc Turns Caravan Activation into a Recruitment Campaign
Tour de France partner E.Leclerc has launched a public search for the driver of a new giant cauliflower vehicle joining the 2026 caravan. Promoted by CEO Michel-Édouard Leclerc as the “dream summer job,” the campaign turns a standard caravan slot into a social media and recruitment activation.
28 March 2026 — Vueling Launches Special-Edition Tour de France Aircraft
Spanish airline Vueling has unveiled a special-edition aircraft dedicated to the 2026 Tour de France Grand Départ in Barcelona. The activation turns the airline into a moving media platform ahead of the race — an example of how major cycling events increasingly extend sponsorship visibility beyond the race itself.
3 February 2026 — Canyon becomes Major Partner of L’Étape du Tour
Canyon has signed a four-year partnership agreement with L’Étape du Tour de France, becoming a Major Partner of the amateur event from 2026 to 2029.
The agreement includes brand presence within the event village and race entries made available through Canyon initiatives.
26 November 2025 — Procter & Gamble becomes Official Partner
Procter & Gamble has become an Official Partner of the Tour de France and the Tour de France Femmes avec Zwift for the next three editions.
The partnership includes retail campaigns, participation in the advertising caravan and selected stage events. Several P&G brands — including Dash & Lenor, Pampers, Gillette & Venus, Fairy, Head & Shoulders and Oral-B — will be activated as part of the agreement.
21 October 2025 — Groupama becomes Official Partner
Groupama has become an Official Partner of the Tour de France and the Tour de France Femmes avec Zwift under a three-year agreement running until 2028.
The partnership extends across both events and forms part of Groupama’s ongoing involvement in professional cycling.
14 October 2025 — M&M’S® becomes Official Supplier
M&M’S® has become an Official Supplier of the Tour de France and the Tour de France Femmes avec Zwift for the next three editions.
The agreement includes participation in the Tour caravan and applies to both events.
Team Title Sponsors at the 2026 Tour de France
The 2026 edition of the Tour de France features 23 teams, each backed by one or more title sponsors. These sponsors represent a range of sectors including retail, finance, industrial manufacturing, technology and state-backed enterprises. Of these, 18 teams compete at UCI WorldTour level and receive automatic entry.
Five UCI ProTeams complete the field: Tudor Pro Cycling Team, Q36.5 Pro Cycling Team and Cofidis qualified automatically as the highest-ranked ProTeams from the previous season, while TotalEnergies and Caja Rural–Seguros RGA were invited by the organiser.
UCI WorldTeams at the 2026 Tour de France
| Title Sponsor | Team | Sector |
|---|---|---|
| Alpecin | Alpecin–Deceuninck | Healthcare, Wellness & Pharma |
| Astana | Astana Qazaqstan Team | Government & Institutions |
| Bahrain | Bahrain Victorious | Government & Institutions |
| BORA | BORA–Hansgrohe | Construction & Industrial Materials |
| CMA CGM | Cofidis | Logistics & Transport |
| Decathlon | Decathlon AG2R La Mondiale | Retail & E-Commerce |
| EasyPost | EF Education–EasyPost | Technology & Digital Platforms |
| EF Education First | EF Education–EasyPost | Services & Education |
| Emirates | UAE Team Emirates–XRG | Travel & Tourism |
| FDJ United | Groupama–FDJ | Lotteries |
| Groupama | Groupama–FDJ | Finance & Insurance |
| Hansgrohe | BORA–Hansgrohe | Construction & Industrial Materials |
| INEOS Grenadier | INEOS Grenadiers | Mobility & Automotive |
| INEOS Hygienics | INEOS Grenadiers | Healthcare, Wellness & Pharma |
| Intermarché | Intermarché–Wanty | Retail & E-Commerce |
| Jayco | Team Jayco AlUla | Mobility & Automotive |
| Lease a Bike | Team Visma–Lease a Bike | Mobility & Automotive |
| Lidl | Lidl–Trek | Retail & E-Commerce |
| Lotto | Lotto Dstny | Lotteries |
| Movistar | Movistar Team | Technology & Digital Platforms |
| Picnic | Team Picnic PostNL | Retail & E-Commerce |
| Premier Tech | Israel–Premier Tech | Energy & Utilities |
| Quick-Step | Soudal Quick-Step | Construction & Industrial Materials |
| Red Bull | Red Bull–BORA–Hansgrohe | Food & Beverage |
| Soudal | Soudal Quick-Step | Construction & Industrial Materials |
| Trek | Lidl–Trek | Bike & Equipment |
| Uno-X | Uno-X Mobility | Energy & Utilities |
| Visma | Team Visma–Lease a Bike | Technology & Digital Platforms |
| XDS | XDS Astana Team | Bike & Equipment |
| XRG | UAE Team Emirates–XRG | Energy & Utilities |
UCI ProTeams at the 2026 Tour de France
| Title Sponsor | Team | Sector |
|---|---|---|
| Caja Rural–Seguros RGA | Caja Rural–Seguros RGA | Finance & Insurance |
| Cofidis | Cofidis | Finance & Insurance |
| Q36.5 | Q36.5 Pro Cycling Team | Bike & Equipment |
| TotalEnergies | TotalEnergies | Energy & Utilities |
| Tudor | Tudor Pro Cycling Team | Luxury Goods & Retail |
How Sponsorship Works at the Tour de France
Sponsorship at the Tour de France operates on two distinct levels: event-level partnerships and team-level title sponsorships.
Event partners are appointed by the race organiser and are integrated into the overall event environment. Their visibility typically includes roadside branding, broadcast exposure, hospitality environments and operational roles such as vehicle supply or timing services.
Team title sponsors, by contrast, support individual teams competing in the race. Their branding is primarily visible on team jerseys, vehicles and associated media coverage. These sponsorship agreements are negotiated independently of the event organiser.
Together, these two layers form the commercial environment surrounding the Tour de France.
The commercial value of these partnerships is closely linked to the race’s global visibility, detailed in our Tour de France Media Reach analysis.
Information & Updates
Information on this page is based on publicly confirmed announcements and official communications. The overview is updated throughout the 2026 season as new partnerships are confirmed.
Lead Out is an independent analytical and editorial platform focused on marketing and sponsorship in professional cycling. Not an agency. Not a marketing service provider.
Sources:
https://www.letour.fr/en/news/2026/tour-de-france-2026-the-teams-at-the-start/1333029
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