Last updated: May 5, 2026
Team Picnic PostNL has been one of the busiest teams in the sponsorship market this spring. The Dutch WorldTour squad — known for its data-driven, performance-focused approach — has confirmed a string of new partnerships in 2026, covering recovery footwear, off-bike clothing, premium coffee and lifestyle sneakers. Earlier in the year, the team also secured deals with financial platform Raisin and Michelin. Here is a full overview of the Picnic PostNL sponsors for 2026.
Picnic PostNL Sponsors 2026: The New Partnerships
OOFOS Joins as Official Foot Recovery Partner
Team Picnic PostNL has signed a partnership with OOFOS, a specialist in recovery footwear. OOFOS becomes the team’s official foot recovery partner, supplying riders and staff with recovery slides throughout the season.
The choice of OOFOS was deliberate. The brand’s patented OOfoam™ technology absorbs up to 37 percent more impact than traditional EVA material. That difference reduces stress on the feet, knees and back — and supports faster recovery after intense racing and training.
Narelle Neuman, head of science at Team Picnic PostNL, made the case plainly: “Recovery is a determining factor in delivering consistent performance throughout a long season. With OOFOS, we are adding a recovery solution that directly supports our riders in their daily routine.”
Kris Bloem, OOFOS partner and distributor in the Benelux region, sees the fit clearly too: “Team Picnic PostNL works in a data-driven and performance-focused way. Our products are designed to help athletes recover faster and therefore perform better. This collaboration underlines that shared principle.”
Riders and staff will wear OOFOS slides during races, training camps and recovery moments off the bike.
STANNO Supplies the Off-Bike Clothing Package
Sportswear brand STANNO will provide Team Picnic PostNL with a complete off-bike clothing package for both riders and staff.
Bart Stomphorst, CEO of Deventrade, positioned STANNO’s involvement as a statement of sporting ambition: “STANNO is the sports brand for clubs, and this clothing package fits our ambition to be present at the highest level of sport. We deliver products that meet the needs of elite sports organisations.”
Mocca d’Or Becomes the Team’s Official Coffee Partner
Coffee and cycling have been inseparable for decades. Now, Team Picnic PostNL has formalised that relationship. Mocca d’Or has signed a multi-year deal to become the team’s official coffee partner, supplying high-quality coffee throughout the entire season — from training camps to the Flanders Classics spring races and Grand Tours including the Giro d’Italia, Tour de France and Vuelta a España.
The fit goes deeper than logistics. Mocca d’Or has been building a reputation for quality and consistency in the coffee world for nearly 100 years, using carefully selected beans, its own roastery and premium machines for the hospitality and business markets. Team Picnic PostNL, meanwhile, operates around its Keep Challenging philosophy — continuous improvement, specialist thinking, long-term quality. Both brands recognise themselves in that description.
Wilbert Raedts, Sales Manager at Mocca d’Or, put it directly: “We strongly identify with the way Team Picnic PostNL operates: always striving for improvement, working with specialists, and building quality for the long term. That is exactly how we look at coffee. With this partnership, we increase our visibility in international top-level sport and reinforce our premium positioning within hospitality and business.”
Beyond supply, the two parties will develop joint activations and content around key race moments throughout the season.
HUB Footwear Partners for Style Off the Bike
Update April 2026
The most recent addition to the Picnic PostNL sponsor roster is HUB Footwear. Starting in 2026, the brand will provide riders and staff with premium footwear designed for comfort and appearance off the bike. The partnership has produced an exclusive team sneaker, co-developed and aligned with the team’s visual identity.
HUB Footwear CEO Huub van Boekel was direct about what the collaboration means: “This collaboration is about more than footwear. It’s about identity, appearance, and team spirit. Seeing these sneakers together with Team Picnic PostNL, from the Amstel Gold Race to the Champs-Élysées, makes us incredibly proud.”
Earlier in 2026: Raisin and Michelin
Two significant partnerships were already confirmed earlier in the year, before the spring season got underway.
Pan-European financial platform Raisin joined as an official partner supporting all team programmes. The brand’s cross-border structure and focus on incremental improvement align closely with the team’s own operating philosophy — a natural fit for a squad that competes and trains across multiple countries.
Update May 5, 2026: Raisin also expanded its presence around the 2026 Giro d’Italia through a temporary naming-rights activation with Team Picnic PostNL, as the team competed under the name Team Picnic PostNL Raisin during the race. The campaign supported Raisin’s market entry into Italy and represented one of several commercial activations announced shortly before the Giro start. The activation highlighted how brands increasingly use Grand Tours as targeted marketing platforms tied to product launches and regional expansion strategies. More examples of these kinds of brand activations at the Giro d’Italia 2026 are covered here.
Michelin returned to top-level road cycling as Official Technical Partner. Notably, the Michelin deal goes beyond tyre supply. The partnership involves deep technical collaboration, with rider feedback from all team divisions feeding directly into Michelin’s product development and performance work. It is a model that reflects a broader shift in professional cycling: sponsors increasingly looking for integrated, data-driven relationships rather than straightforward logo placements.
What These Partnerships Say About Team Picnic PostNL
Taken together, the 2026 Picnic PostNL sponsor portfolio tells a coherent story. Recovery, performance data, nutrition rituals, identity and technical innovation — each partnership targets a specific layer of what it takes to compete at WorldTour level. Moreover, the brands involved are not passive backers. OOFOS contributes technology that feeds into recovery protocols. Michelin uses rider data to drive product development. Mocca d’Or builds content around race moments.
That pattern is not accidental. It reflects a team that treats partnerships as working relationships rather than commercial transactions — and attracts sponsors who think the same way.
Read also about the Pro Cycling Sponsorship Overview 2026.
Sources
https://www.teampicnicpostnl.com/welcome-stanno/
https://www.teampicnicpostnl.com/welcome-oofos/
https://www.teampicnicpostnl.com/mocca-dor-new-coffee-partner-of-team-picnic-postnl/
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