Amacx will become the Official Nutrition Partner of Bahrain Victorious from the 2026 season under a new multi-year agreement. The Dutch performance nutrition brand will supply the WorldTour team with carbohydrate, hydration and recovery products, supporting riders across Grand Tours, Classics and stage races. The partnership reflects a broader trend in professional cycling: nutrition brands are increasingly moving from secondary suppliers to core performance partners, embedded directly into race-day fuelling strategies and product development cycles.
A multi-year WorldTour nutrition partnership
Amacx will become the Official Nutrition Partner of Team Bahrain Victorious from the start of the 2026 season under a new multi-year agreement.
The Dutch sports nutrition brand will supply the team with a complete range of performance nutrition, hydration and recovery products, supporting riders across more than 200 race days per year — from Grand Tours and Monuments to the Spring Classics. The partnership continues an active commercial phase for Bahrain Victorious, following recent Bahrain Victorious sponsor developments within the team’s partner portfolio.
In modern professional cycling, nutrition is no longer a marginal gain. It is a structural performance factor.
The partnership takes effect from the 2026 season, a year that is already marked by several partner portfolio adjustments across the WorldTour.
The partnership takes effect from the 2026 season, a year that already reflects structural adjustments across several 2026 WorldTour teams.
High-carbohydrate strategies define modern racing
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A central component of the partnership is the implementation of advanced fuelling protocols, enabling riders to absorb up to 120 grams of carbohydrates per hour during racing.
Reaching that level consistently requires:
- Highly absorbable carbohydrate blends
- Low gastrointestinal stress
- Multiple product formats
- Flavour diversity to prevent fatigue over long stage races
Team Bahrain Victorious Head Nutritionist Daan Boersma emphasised that product quality and rider acceptance were decisive factors in selecting Amacx. In three-week Grand Tours, maintaining high intake without flavour fatigue becomes as important as the absolute carbohydrate number itself.
This reflects a broader performance shift across the WorldTour: teams now treat fuelling as an engineered system rather than a simple supply function.
Integrated performance partnership, not just product supply
Beyond supplying products, Amacx will be embedded in the team’s performance programme through:
- Education sessions for riders and staff
- On-site race support
- Continuous in-race product testing
- Ongoing feedback loops to refine formulations
This transforms the partnership into a live R&D environment. Products are validated under real WorldTour conditions before reaching the wider endurance market — strengthening both performance credibility and commercial positioning.
Amacx CEO Gino Vierhouten highlighted the importance of nutrition in general classification ambitions, particularly in Grand Tours, where recovery compounds daily and small inefficiencies can define overall standings.
Nutrition as a fast-growing sponsorship category
The Amacx–Bahrain Victorious deal fits into a wider structural development in cycling marketing.
Performance nutrition brands are increasingly moving from secondary supplier roles to core performance partnerships. As teams professionalise fuelling protocols and quantify intake more precisely, nutrition becomes part of the competitive infrastructure.
A similar dynamic can be observed in the partnership between 6d Sports Nutrition and Team Jayco AlUla, where nutrition and performance technology increasingly overlap within the sponsorship mix.
From a sponsorship strategy perspective, nutrition offers:
- Year-round activation potential
- Direct integration into performance storytelling
- Strong alignment with endurance lifestyle consumers
- Credible innovation narratives built on race validation
For brands, WorldTour partnerships now function as both marketing platform and product development laboratory.
A similar move was recently seen when 6d Sports Nutrition partnered with Team Jayco AlUla, underlining how performance nutrition brands are expanding their role within WorldTour team structures.
What this means for 2026
For Team Bahrain Victorious, the partnership strengthens a performance pillar that has become decisive in stage racing and high-intensity one-day events.
For Amacx, the deal provides visibility at the highest level of professional cycling — and direct integration into one of the sport’s most demanding competitive environments.
In today’s peloton, nutrition is no longer backstage support.
It is part of the race architecture — and from 2026 onward, Amacx will be embedded at its core.
The growing role of nutrition partnerships is also reflected in our Pro Cycling Sponsorship Overview 2026 PDF.
Source:
https://bahraincyclingteam.com/team-bahrain-victorious-partners-with-amacx-in-multi-year-nutrition-partnership-from-2026/
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