A New Chapter for CUBE and TotalEnergies
A collaboration that combines technical development with racing experience: With the announcement of their new partnership beginning in 2026, CUBE and the TotalEnergies Pro Cycling Team are entering a shared phase of collaboration.
CUBE will become the official bike sponsor of the UCI ProTeam, ensuring the brand remains present in professional cycling after its long-standing cooperation with Intermarché–Wanty concludes. CUBE stepped back from sponsoring Intermarché–Wanty after the 2025 season due to its planned partnership with Lotto.
Background of the Partnership
CUBE founder Marcus Pürner highlights the relevance of this step: “We are very proud to continue working with an ambitious professional team. The feedback from the riders directly influences the development of our products.”
This link between elite racing and product development remains a key element of CUBE’s philosophy.
Founded in 2000 and deeply rooted in the Vendée region, the TotalEnergies Pro Cycling Team has become an established name in French cycling. With achievements such as a Tour de France stage win in 2024 and a 10th overall position in 2025, the team continues to demonstrate steady progression and a strong commitment to developing riders.
CUBE Bikes for All Team Categories
As part of the agreement, all TotalEnergies teams—ranging from U19 and U23 squads to the UCI ProTeam—will compete on CUBE racing bikes. Development and optimization will continue at the CUBE Pôle Performance in Le Manoir, where real-world race data is used to shape future innovations.
Team manager Jean-René Bernaudeau explains: “CUBE brings us the precision and innovation of German engineering—combined with ten years of experience supporting a ProTeam. Together, we aim to remain competitive at the highest level.”
Collaboration with a Long-Term Perspective
The partnership between CUBE and TotalEnergies goes beyond a conventional sponsorship. Both organizations value long-term cooperation, structured talent development, and close knowledge exchange between athletes and engineers. This supports immediate performance while enabling ongoing advancements in product technology.
Through this partnership, CUBE remains an active presence in the professional peloton, ensuring that its racing bikes continue to appear on major stages in the cycling world.
The partnership reinforces the importance of technical and performance-oriented sponsorship structures within professional cycling.
Conclusion: Cube TotalEnergies as a Consistent Step in Pro-Level Engagement
The collaboration between CUBE and TotalEnergies represents a logical continuation of CUBE’s longstanding involvement in professional cycling. By combining technical expertise with real racing experience, the partnership creates a stable basis for long-term development—both at the highest competitive level and in supporting the next generation of riders.
Sources:
https://www.cube.eu/fr-en/blog/detail/019a7730dd8973b3b56e1c4c02d719fc
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