TrainingPeaks expands its pro cycling partnerships with Modern Adventure Pro Cycling, extends its USA Cycling agreement through 2028, and supports Team Novo Nordisk’s recurring TrainingPeaks Virtual rides.
Recent developments highlight the continued presence of TrainingPeaks across professional teams and governing bodies. A newly confirmed partnership with Modern Adventure Pro Cycling, the extension of its agreement with USA Cycling through 2028, and the launch of a recurring TrainingPeaks Virtual initiative by Team Novo Nordisk together provide a current overview of TrainingPeaks’ position within pro cycling.
This development is notable given TrainingPeaks’ position within the broader team ecosystem: according to Lead Out’s Pro Cycling Sponsorship Overview 2026, no other performance software partner currently maintains relationships with both WorldTour and Women’s WorldTour teams at comparable scale for the 2026 season.
These updates reinforce an established pattern: performance software partnerships operating across teams, federations, and digital platforms within the professional cycling ecosystem.
Modern Adventure Pro Cycling Joins TrainingPeaks’ Team Portfolio
TrainingPeaks has been confirmed as an official partner of Modern Adventure Pro Cycling, adding another professional team to its pro cycling partnership portfolio.
Within the WorldTour and Women’s WorldTour environment, performance software partnerships typically appear in official team partner listings rather than through prominent race-day branding. The addition of Modern Adventure Pro Cycling follows this established structure: operational integration within team performance systems rather than broadcast-focused sponsorship visibility.
For a broader overview of the team’s commercial structure and existing partners, see our breakdown of the Modern Adventure Pro Cycling sponsor ecosystem.
The team commented on the announcement via its LinkedIn account with the statement, “Advancing American cycling together.” The phrasing underscores a collaborative framing of the partnership, positioning the agreement within a broader national development context.
Across professional cycling, recurring performance software partnerships signal continuity and long-term integration rather than short-term campaign activity. The latest team addition aligns with this broader pattern.
Working in cycling sponsorship, marketing or media?
Get the pro cycling commercial recap.
One edition per month. No noise.
USA Cycling Extends TrainingPeaks Partnership Through 2028
In parallel, USA Cycling has extended its longstanding agreement with TrainingPeaks through 2028.
USA Cycling integrates TrainingPeaks across athlete development programs, coaching education initiatives, and performance planning structures. The renewal also confirms the continued use of TrainingPeaks Virtual as the host platform for the USA Cycling Esports National Championships.
Federation-level agreements differ structurally from traditional team sponsorship cycles. Rather than focusing on event exposure, they embed performance software within institutional systems and national athlete pathways. The extension through 2028 signals stability and sustained integration at governing body level.
Team Novo Nordisk Launches Recurring TrainingPeaks Virtual Rides
Team Novo Nordisk has launched a recurring “no-drop” community ride series on TrainingPeaks Virtual, inviting colleagues, partners, and members of the wider cycling community to participate alongside professional athletes.
Structured as a monthly format, the initiative places emphasis on connection and shared experience within a digital training environment. Participants are able to ride alongside Team Novo Nordisk athletes, engage in discussion, and take part in a structured but accessible session.
For a team representing athletes living with diabetes, the recurring format reflects its broader mission: creating environments where individuals feel supported and empowered through sport. The initiative represents a team-led, regular use of the TrainingPeaks Virtual platform rather than a short-term promotional campaign.
TrainingPeaks’ Global Partnership Footprint Across Teams and Federations
Beyond the individual updates outlined above, TrainingPeaks’ footprint extends across more than 100 partnerships worldwide, including over 30 national governing bodies. Among them are federations such as British Cycling, USA Cycling, German Cycling, Belgian Cycling, Swiss Cycling and AusCycling, alongside national triathlon and multi-sport bodies. In parallel, TrainingPeaks maintains partnerships across WorldTour and Women’s WorldTour teams, ProTeams, development squads, gravel programs and off-road disciplines — indicating presence not only in road cycling but across the broader endurance ecosystem.
Within the men’s and women’s WorldTour alone, TrainingPeaks is currently associated with 22 teams, making it the most widely integrated performance software partner in that environment, ahead of individual core bike brands. This structural density reinforces its role not as a campaign sponsor, but as embedded performance infrastructure.
Lead Out has mapped these relationships in detail in the Pro Cycling Sponsorship Overview 2026, where performance software emerges as one of the most systemically integrated categories in the professional cycling ecosystem.
Performance Software Partnerships in Pro Cycling: Structural Presence Beyond Race-Day Visibility
Taken together, these partnership updates illustrate how performance software operates across multiple layers of professional cycling:
- Professional teams
- Women’s teams
- National governing bodies
- Esports competitions
- Recurring digital training formats
Unlike title sponsors, apparel brands, or equipment suppliers, performance software partners rarely dominate race-day imagery. Their presence is instead distributed across operational systems, athlete development structures, and digital platforms.
For a broader structural overview of how performance technology brands are positioned across professional teams, see our analysis of performance technology sponsorship in pro cycling.
The latest updates therefore reaffirm TrainingPeaks’ established position within pro cycling: sustained integration across teams and federations, combined with continued development of digital platform environments such as TrainingPeaks Virtual.
Sources:
Working in cycling sponsorship, marketing or media?
Get the pro cycling commercial recap.
Curated insights on sponsorship, marketing and commercial developments in professional cycling.
No noise. One recap. Every month. Unsubscribe anytime.
Lates Instagram posts
