About Cycling Marketing
About Cycling Marketing
A New Level of Commitment and Resources for the team A Strong Foundation for Growth The new ownership structure seems to be designed to provide the stability and resources necessary for Lidl-Trek to attract and retain top talent. As Roger…
The Union Cycliste Internationale (UCI) and Tissot have solidified their Tissot UCI partnershipfor another decade, marking a significant milestone in the world of cycling sponsorship. Furthermore, this collaboration emphasizes the importance of precision in sports and highlights the emotional connection…
Rapha’s next chapter: From team support to national federation level Rapha’s recent announcements signal a significant shift in its sponsorship strategy, marking the end of its successful partnership with EF Pro Cycling and the beginning of a new collaboration with…
The closure of Belgian ProTeam Wagner Bazin WB at the end of the season underscores the ongoing difficulties cycling teams face in securing reliable sponsorship. It’s not only a significant loss for the squad itself, but also a reminder of…
As the cycling world gears up for another exciting season, the news of Arkéa – B&B Hotels’ impending closure at the end of 2025 resonates deeply within the sport. This development is not just a loss for the team but…
This article reviews the most recent Ineos Grenadiers sponsors updates and explains how the WorldTour team is balancing long-term continuity with selective, targeted additions. The focus is on three key developments: the extension of the Pinarello partnership, the addition of…
The recent UCI Road World Championships in Kigali, Rwanda, marked a historic moment for British cycling. Harry Hudson, riding for Harrogate Nova Race Team, clinched the junior road race title, becoming the first Brit to achieve this feat. However, what…
A Call for Sustainable Sponsorship Cynisca Cycling has announced a strategic hiatus for the 2026 season. The reason for this, as reported by ProCycling UK among others, is a significant shortfall in sponsorship funding. This decision underscores the ongoing challenges…
The Business of Cycling: More Than Just Visibility As cycling enthusiasts, we recognize that the sport is not just about the race; it is, rather, a narrative filled with passion, strategy, and community. At Lead Out, we therefore delve into…