About Cycling Marketing
About Cycling Marketing
Last updated: March 20, 2026 This article reviews the current Bahrain Victorious sponsors portfolio, focusing on recent partner updates and how they fit into the team’s broader sponsorship structure. Rather than treating individual announcements in isolation, it places changes…
A New Chapter for CUBE and TotalEnergies A collaboration that combines technical development with racing experience: With the announcement of their new partnership beginning in 2026, CUBE and the TotalEnergies Pro Cycling Team are entering a shared phase of collaboration.…
Lotto Inermarché one of the largest projects of recent years in Belgian Professional Cycling? Lotto Cycling and Intermarché–Wanty have officially submitted a joint application for a UCI WorldTour license for the years 2026–2028. Official statements reported by CyclingNews and ohters…
The Tour de France reached over 1 billion live TV viewings in 2025, with 150 million viewers in Europe. This article compares its media reach to Giro d’Italia and Vuelta a España. Understanding the Media Visibility and Sponsorship Structure of…
A New Chapter for Scandinavian Cycling – Why It Matters for Teams and Brands Uno-X Mobility Cycling has secured a coveted spot in the UCI WorldTour for the 2026–2028 seasons. This milestone is not only a sporting achievement but also…
Why the Cycling Ticketing Debate Matters In autumn 2025, a renewed discussion emerged: Should spectators pay admission fees to watch road races live? Consequently, ASO made it crystal clear in November that cycling ticketing is “absolutely not on the agenda”.…
Pinarello doubles its Peloton presence through the collaboration with the Q36 5 Pro Cycling Team, eyeing two-team representation at the Tour de France. Starting in 2026, the team will race as Pinarello– Q36 5 Pro Cycling Team. For Pinarello, this…
Zwift’s Strategic Move to Elevate Women’s Cycling Through 2029 Zwift’s renewed partnership with the Tour de France Femmes avec Zwift represents an important next step in the evolution of women’s cycling. Looking back, the 2024 edition was one of the…
A New Level of Commitment and Resources for the team A Strong Foundation for Growth The new ownership structure seems to be designed to provide the stability and resources necessary for Lidl-Trek to attract and retain top talent. As Roger…
The Union Cycliste Internationale (UCI) and Tissot have solidified their Tissot UCI partnershipfor another decade, marking a significant milestone in the world of cycling sponsorship. Furthermore, this collaboration emphasizes the importance of precision in sports and highlights the emotional connection…
Rapha’s next chapter: From team support to national federation level Rapha’s recent announcements signal a significant shift in its sponsorship strategy, marking the end of its successful partnership with EF Pro Cycling and the beginning of a new collaboration with…
The closure of Belgian ProTeam Wagner Bazin WB at the end of the season underscores the ongoing difficulties cycling teams face in securing reliable sponsorship. It’s not only a significant loss for the squad itself, but also a reminder of…