About Cycling Marketing
About Cycling Marketing
As the cycling world gears up for another exciting season, the news of Arkéa – B&B Hotels’ impending closure at the end of 2025 resonates deeply within the sport. This development is not just a loss for the team but…
This article reviews the most recent Ineos Grenadiers sponsors updates and explains how the WorldTour team is balancing long-term continuity with selective, targeted additions. The focus is on three key developments: the extension of the Pinarello partnership, the addition of…
The recent UCI Road World Championships in Kigali, Rwanda, marked a historic moment for British cycling. Harry Hudson, riding for Harrogate Nova Race Team, clinched the junior road race title, becoming the first Brit to achieve this feat. However, what…
A Call for Sustainable Sponsorship Cynisca Cycling has announced a strategic hiatus for the 2026 season. The reason for this, as reported by ProCycling UK among others, is a significant shortfall in sponsorship funding. This decision underscores the ongoing challenges…
The Business of Cycling: More Than Just Visibility As cycling enthusiasts, we recognize that the sport is not just about the race; it is, rather, a narrative filled with passion, strategy, and community. At Lead Out, we therefore delve into…